‘Report': Fuelled by a client’s request for specific information, a selection of Sparks is briefed with an assignment to search and provide exclusive, in-depth information on emerging trends and the driving forces behind them. These insights, completed with clear recommendations, are presented in a concise report.
‘Expert Session’: Based on a client’s need for information and inspiration, one or more senior Sparks participate in a facilitated, insight-enhancing session. This is the clients chance to obtain inside insights directly from the very source that moves their market.
In principle, a session sparked by an Expert takes two hours and can also take place virtually (videoconference). Insights of a session are presented in a digital, concise report.
Experts can also be hired to participate in- and fuel co-creation sessions.